22 Great Ways to Market Your Small Business For Free

Market yourself with low to no budget

When it comes to small business marketing ideas, there are so many different options you can choose from. The problem is that most of them require a lot of money. This is because traditional methods are still the most effective ways for your business to reach your customers. However, there are also some free promotional opportunities.

If you’re a small business without much of a marketing budget, don’t be discouraged. There are still alternatives available to assist you with marketing and promoting your company; let’s take a look at some of them:

free marketing ideas

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1. Social Media

Social media is hot with small businesses and start-ups. It’s also free to you. There are many social media sites that can help you generate traffic, leads and sales for your business. These include Facebook, Instagram, Linkedin, and TikTok among others.

To be effective though your small business must stay active. Post good content at least once a day, or as often as you possibly can. Engage your audience with questions, interesting facts or helpful tips to keep them coming back for more.

2. Create an eBook, Free Checklist or Helpful Document

Creating an eBook is easy as it can be broken down into small sections if required. Put yourself in the shoes of your customers. Research what problems you think they are most likely experiencing?

Try and provide solutions to your customer’s problems. How about a checklist or helpful document on relevant problem-solving techniques? Make it easy to understand, targeted and specific towards their needs. This way you’ll have created content that will help them solve problems and gained their trust.

3. Create Video Tutorials

This works well for small businesses that provide services. For example, if you own a web design company why not create videos on how to use certain types of website platforms or how to get started on social media sites?

If you are a small accountancy firm then how about videos of tax tips or useful business management advice? Think about videos showing your potential customers how to use your products or business services?

4. Infographics

This is another idea that can be used for small businesses that provide advice or have expertise in a niche market. For example, you could create infographics of useful tips that could easily provide value on topics that your customers would find beneficial. The aim of infographics is to educate your customers on something that they may not already know about.

5. Guest Blogging

Guest blogging is still a great option for small businesses. You can get good exposure from this method. If you write well you could possibly get related blogs to link back to your small business website, or they may allow you to post on their site showcasing your products or services to a new audience.

6. Press Releases

Press releases are another great option for small businesses. You can use press release distribution companies like PRlog to distribute releases for free or at very little cost. If you already have a small business blog then press releases can be done as posts and linked back to your main website.

7. Email Marketing

This marketing method can be useful for small businesses that have newsletters and lists of subscribers. A monthly newsletter with tips, offers and discounts will help keep people interested in your business products/services.  Although the response rate is often low with this type of marketing many companies still use this method as there are benefits and it’s pretty easy to do.

8. Offline marketing

If small business owners are looking to market their businesses offline then business cards are a great way of promotion for very little cost. A card with useful tips on how to deal with problems or highlight services will not cost small business owners a fortune. The cards can be used as conversation starters when met with potential clients.

9. Word of mouth marketing

Word of mouth marketing is a great way to market your small business for free or at very little cost. You can even encourage word of mouth marketing by giving free samples or small quantities of products or introduction services. This marketing strategy helps small businesses expand their customer base very quickly.

10. Google My business

Google My Business is a great way for small businesses to market themselves in front of potential customers. Google business pages can be updated very quickly and easily. Your business can add useful bits of advice, special offers or new products/services that have been launched.

You should make sure to have an optimised website for Local Search. This will ensure that your business shows up in the search results when potential customers are looking nearby and want products or services you offer.

11. Free Ad Promos

You could possibly get ad promo credits for campaigns at online ads sites. You will need to do your research first on ad websites that provide free ad promo credits, but there are some out there. Google Free listing sites to get the latest free directories.

12. Business awards

Your small businesses can get business awards from government business associations/fellowships for small business excellence. For example, most states have their own chamber of commerce that give out business awards to the best businesses every year. This is a good way for your small business to be recognised as a top-notch organisation.

13. Content Marketing

You can start a blog to market your business for free. Post some useful advice on the site every month/week so that people will come to think of you as an expert in your field.

It is also a great way to encourage users to interact with you in a less formal manner. You can use this as a way to highlight your expertise and subtly showcase your brand.

14. Classes & Events

Market your small business by showcasing your business skills, knowledge and expertise at free online or offline classes and events. You can promote your new products or services while at the same time demonstrating how good you are in front of potential customers.

15. Webinars

Webinars are a great way to engage with potential customers and create a solid interest in your business. You can showcase your expertise, products or services. It’s also an effective way to get useful information from and to the people who matter most.

16. Networking Events In Your Industry

Industry networking events such as business mixers and meetups are a great way of promoting your small business in front of the right people. You can start by advertising these industry networking events on social media, or you can promote these industry networking events through online and offline channels such as local newspapers and magazines.

17. Customer Referral Programs

Customer referral programs are a great way to get more customers. This is a good way for you to get your existing customer base to tell their friends about your business and in the process create new customers for you. You can provide incentives such as discounts or free products/services to encourage your current customers to refer potential new customers to you.

18. Partner With Influencers

With the power of social media, small businesses now have the ability to partner with big names in their industry. For example, you can consider partnering with big companies in your business niche to join an affiliate marketing campaign. If they promote your products or services through their own channels it could lead to new clients for you.

19. Local Events or Contests

You can host a contest or promote your products and services at a live event/conference local to you. This is a great way for you to stand out from the crowd and get your business seen by potential new customers. You can also use this as an opportunity to collect leads from people who may be looking for what you have to offer, at the event.

20. Small Business Networking Groups

Sign up for a small business networking group near you or online. These are great ways to meet potential clients and collaborators, who might be able to help your small business grow. You can also benefit by getting more exposure on the internet through the social media marketing of these small business network groups.

21. Collaborate with Complimentary Businesses

Collaborating with other small businesses can be a great way to get exposure for your business on the internet. You can promote each other’s products or services. For example, if two small businesses are in the same industry they can work together to create joint content that is relevant to their customers/clients and provide useful information and promotions.

22. Start Your Own Blog

A blog is a great way to get more exposure for your small business. You can share your expertise, products and services on your own blog. It’s also an effective way to create long-term visibility for you, as well as create clean backlinks that improve SEO rankings for your website.


Marketing for small businesses can be very challenging even for the most seasoned veterans. The term “jack of all trades” is often used to describe a person who possesses a wide variety of skills and can perform multiple tasks, and it certainly applies to the owners of small businesses.

The good news for those brave souls who take on this task, or already deal with this challenge, there are several new and tried and tested ways to market and promote small businesses.

If you need any help with anything please reach out to us at any time. Thanks for reading!


As we turn to the digital age, marketers need to stay up-to-date with best marketing practices. Hardcraft Digital provides cutting edge advice and tips for success in an ever-changing world of digital marketing.

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