Frequently Asked Questions

Get Answers to the Most Common Questions We Get Asked

To help you with your digital marketing efforts, Hardcraft Digital provides a variety of services. I provide a *free website evaluation and report to help you get started or expand your business.

Below are our frequently asked questions. If you need any more information contact me with any queries or to begin working on your company’s marketing strategy.

For all new clients, Hardcraft Digital will provide a full site audit.

An audit will show the following:

Page Status (any errors on page, 404’s, redirects 301, and any other related errors)

Crawl Depth

HTTP Status

Title and Heading and Meta Description Errors

Incoming & Outgoing links – Internal & Backlinks

Mark-Up Issues

Coding Issues

Any other performance-related issues

Free for your personal site only. $125 for outsourced services.

Fees are based on a quote by project scope basis.

Technical Audit & Fixes

Quoted per project depending on the scope of work. Sometimes if the changes are significant an expert coder/programmer will be engaged to fix problems. Hardcraft Digital has partnered with League Digital providing digital solutions for platforms, customers, sales, employees, e‑commerce, innovation and marketing.

Alternatively, the audit report can be discussed with the clients technical team.

Heading/Title/Meta Description Updates

Update and optimise the above using related keywords after keyword research has been performed. Bulk optimisation quotes are available and are quoted per project.

Content Optimisation

A full content audit is available at an additional cost to the site audit. A content audit will reveal content on each page and will be evaluated based on performance via historical data provided by the client.

In the event where content needs to be better-optimised keyword research will be performed and new copy will be written. Quoted per project based on the scope of work.

Backlink Audit & Outreach

A full backlink audit is provided in the site audit report. Ongoing backlink development is quoted based on budget and client needs.

SEO Maintenance Plans Include – 

Competitor Analysis

Additional to the site audit a full competitor analysis is available. Initial analysis will reveal the clients current ranking and performance against top-performing competitors. Backlink and keyword gaps and evaluated and an ongoing strategy is developed. This forms part of the maintenance plan.

Content Writing Services

Additional to the content audit a full content marketing strategy is available. Content writing can be quoted per project or on an ongoing basis.

Keyword Research

This depends on your industry, budget and competition. Keyword research will be performed for each project which involves determining relevant search terms based on client needs and

Analytical Reporting

Our market-leading tools will provide detailed reports on keyword rankings and traffic. Further analytics are also available.

SEO ongoing technical site monitoring and site maintenance are performed on an ongoing basis and corrections are made as they arise.

Yes. As part of an ongoing maintenance plan. Your Local SEO will form part of your overall SEO strategy.

Website design packages start with a 4-page layout. Pages include

Home page

Contact page

About page

Blog page

1 blog template.

Costs start from $990 and bigger projects can quote as per the client’s requirements.

Access to a premium web page builder for 1 year. Renewable at $50 per year afterwards.

Your website comes with access to a premium webpage builder for easy self-managed options.

All website design and development is produced in Australia.

Hosting is included for free in the first year on a shared server. Dedicated server options are available at an additional cost. Costs for hosting after the first year and start from $ 20 p/m and can be discounted if paid yearly.

To find out more about hosting details see here.

Yes. Free with new website build where the domain name is available. Purchased and sourced domain names incur an additional fee. Domain name registration needs to be updated yearly and will be charged at $20 per year after the first year, depending on the initial cost.

Hardcraft Digital has a number of highly skilled photographers and directors available. Photographers and directors are sourced and presented depending on the budget project requirements. All photography, video & commercial services are produced by Hardcraft Digital. We provide all costs and project management services pertaining to location, talent acquisition, storyboards, director treatments, sound and music requirements, all editing and final post-production.

Yes. Ad management is quoted based on clients requirements. Hardcraft Digital will develop an ads marketing strategy based on budget and product requirements.

 

Yes. Hardcraft Digital can provide content writing services for a variety of briefs and includes keyword research. Costs can be quoted as a once-off or an ongoing as part of the SEO maintenance packages available.

All Hardcraft Digital content is produced in Australia by me personally. Includes keyword research.

Hardcraft Digital has partnered with a group of talent designers who are able to assist you with any design needs. All our designers are based in Australia.

All our work is produced in Australia. In the event for whatever reason, a project needs to be developed off-shore the client will be notified.

All content production, SEO and web design is produced by Hardcraft Digital itself.

Photography, Video and Commercial Advertising is produced in conjunction with Australian based photographers and directors and produced personally by Hardcraft Digital.

All our costs are completely transparent. All quotes provided will include a full cost breakdown and description. Hardcraft Digital prides itself on being transparent and honest about all fees related to any of our services.

Yes. I am happy to provide assistance with setting up an internal SEO division of your company and develop a strategy to be managed by yourself or a team.

Yes, Hardcraft Digital has partnered with a social media agency. The social media agency can provide you with a variety of packages or custom strategies to build your brand. All social media is overseen by Hardcraft Digital and incorporated into the overall SEO and content development strategy.

Hardcraft Digital will provide assistance with any of the work produced by us. In some instances where a client wishes to maintain their own website Hardcraft will provide links to external sources for additional information to clients.

Any other questions

Please reach out. Hardcraft Digital aims to provide an all-around digital marketing service. If we haven’t managed to answer your question please get in touch and will respond as soon as possible.

I’ll take you through the perplexing world of marketing and give simple, clear internet marketing solutions.

Let’s collaborate and develop a simple and inexpensive plan to get you up and running. Leave the marketing to me so that you may focus on your real job.

Ask Me Anything

See our FAQ or ask away 

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