Spice Up Your Content with Free Image and Video Libraries

Using free images for your content

Images and videos can be a great way to spice up articles, make boring copy more interesting, and add emphasis on certain points. It’s also one of the best ways to attract attention when using social media.

Images and video form an important part of content development and production. Apart from adding interest to your content, images and videos can also help with your SEO. See Tips and tricks on how to write a killer blog post.

Whenever you add images or videos that you don’t own to your content, remember that licensing is important. Using images and videos that are copyrighted could lead to issues.  You could get sued which would be a costly affair. It is always a good idea to ask for permission from the original source before using them.

The great news is there are several libraries that offer images and videos that don’t require attribution or licensing.

image titles to match content for image SEO

Pros & Cons of using free images


What are the benefits of free images?

If you want your site to be ranked by search engines, it’s important to have quality content. Images provide essential context to Google and other search engines. (Make sure you add good descriptions to your alt tags.)

Social media accounts constantly need to add high-quality, relevant content to remain popular. Free images can provide a cost-effective solution to the ongoing demands of content production. 


What is the downside of using free images?

The downside to using free images is that these come with a non-exclusive copyright, meaning you cannot resell them or claim them as your own.

It also means the images are likely to be widely used across many websites and social media accounts.

image of female influencer promoting a product

how to use free images and videos

How to use free images

Free images are often quite good quality, making them ideal for high-end projects such as company websites or product descriptions.

Some content marketers advise on using ‘placeholder’ images first, then adding custom graphics later. This is a great tactic for saving time and money when creating your content marketing strategy.

How to use free videos

Videos are becoming increasingly popular for content marketing, so it’s important to find high-quality video footage that won’t break the bank. Free stock footage is perfect for demonstrating products, creating explainer animations or illustrating ideas in a more visual way.

As with images, placeholder videos are an excellent way to test out your ideas before investing time and money into custom video production.

Final note

Without a doubt commissioning or creating your own good quality images and videos outweighs stock footage. However, if you are short of time and budget give some of these libraries a look.

Stunning library of over 1 million stock photos and videos, all of which are royalty-free and safe for commercial usage. There is no need for attribution.

Dareful.com is your source for completely free 4K stock video clips that can be downloaded and used any way you want, forever. You never pay a dime.

Pixabay is a community of creatives, sharing copyright free images, videos & music. All released under Pixabay License, making them safe to use without  permission.

Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos.

Coverr video is a completely free stock footage website that allows you to download and use high-quality stock videos anywhere. And there is no catch! 

Get creative with safe to use royalty free stock images, vectors and public domain illustrations. Download free for commercial use.

Free HD Stock Video Footage. Videezy is a community of Videographers who download and share free HD stock video!

Vidlery offers free animated video backgrounds for your homepage. No signups. No cost. No copyright. Download your favorite video and you are all set.

We offer beautiful, high quality stock photos for just about any use you can think of, including commercial usage for free. 

We carefully curate clips, tunes, and templates from some of the world’s most talented creators with all content available for free.

A great place to find pictures for your blog. It’s full of gorgeous photos that are great for bloggers who want to use them on their website or social media.
Attribution required for non-subscribers. Their goal is to offer the best high-quality content: illustrations, photos, icons, mockups, and presentations templates.

As we turn to the digital age, marketers need to stay up-to-date with best marketing practices. Hardcraft Digital provides cutting edge advice and tips for success in an ever-changing world of digital marketing.

Ask Me Anything

See our FAQ or ask away 

This website uses cookies to ensure you get the best experience on our website.


your site audit is on the way

hardcraft internet marketing logo rectangle

Thank You!
Your Free Website Audit will be sent shortly