The Anatomy of a Killer Blog Post

The anatomy of a killer blog post

The key to a killer blog post is the intro. You have mere seconds to capture your reader’s attention and get them hooked on reading your content.

If you’re not careful, they’ll scroll past your post and go find something else more interesting. The best way to do this is by using an engaging opening sentence that will make them want to read the rest of what you have written.

Blog posts are the backbone of content marketing. When you post quality content on a regular basis, you will grow your readership and increase traffic to your site.

However, not all blog posts are created equal. This article discusses some tips on how to write a blogpost that generates engagement from readers.

Before you Sit Down to Write a Piece of Content

man looking at analytical data for blog posts

before you start

  • Plan Ahead – Topic Ideas

If you want to start a successful blog post, you need to plan your blog posts ahead of time. This doesn’t mean writing your entire blog post in advance. It means taking the time to get familiar with your topic and coming up with ideas on what you want to include before you begin writing.

  • Research Your Blog Post Ideas

Do some research before writing about a specific subject so that you can give your readers information they will find valuable. Do a search online for “keywords” related to your specific writing project. This way you can provide expert advice and share your knowledge about a subject. This will go a long way in establishing trust with your readers.

  • Know Your Subject

The first step in writing a successful blog post is to know your subject. If you want to write about productivity, become an expert on the topic. Read other books and blog posts, take online courses, and research statistics. Our brains are wired to trust experts far more than those who lack expertise.

  • Learn from The Pros

While it’s good practice to write about topics that are interesting to you, it’s also beneficial to read the work of other bloggers in your niche. Try to find people who resonate with your ideas. Look at who does great work and begin linking their posts in your blog posts. This will drive traffic back to their sites while providing valuable feedback for you on what works and what doesn’t.

  • Layout an Article Format

Most people don’t think about it, but there’s a certain “flow” to blogging. You should use similar formatting from one blog post to another so that your readers will feel at home and know what to expect when they visit your site.

lady with pencil, light bulbs and design icons to show blog ideas

Start Writing

  • Create a Great Title

Many people will read the headline of your blog post but won’t bother to click through and read the rest. It’s important that your headline and opening sentence are both intriguing and informative. A good way to do this is by using statistics or numbers in your headline, as well as in the first paragraph of your blog post.

  • Be Original

Don’t plagiarise. Nobody wants to be tricked into reading a blog post that was copied word for word from another blogger’s website.

 If you want to write about productivity, it might be helpful for you to read what other experts have written on the topic. Then, including this information in your own words will make your blog far more engaging and will differentiate it from the other productivity blogs that are out there. Always give credit where credit is due.

  • Be Concise

Some people struggle with keeping their blog posts informative and to the point. Try to get your main ideas across within the first 1-2 paragraphs and then elaborate on them in shorter sections.

  • Increase Your Blog Post Length

While short, snappy blog posts are easy to read and digest quickly, they may not be the most effective strategy for all types of content. Longer posts tend to rank higher in search engines because more people link to them.

Additionally, more people are encouraged share them on social media sites. This affects your overall search rankings and may help you reach new audiences.

  • Use Shorter Sentences

While blog posts are typically written in paragraphs, it’s good to include shorter sentences every once in a while. This helps break up your content and makes your post easier to read.

 It can also be used to emphasise important points within your writing. Also consider paragraph length. Shorter paragraphs are easier to digest.

  • Use Easy to Understand Language

When you’re writing for your blog, it’s important to use language that anyone can understand. For example, avoid using jargon or overly complicated words that most people aren’t familiar with unless they are in the context of a specific topic.

  • Use Headings

It’s a good idea to use headings throughout your blog post. This helps break up the text into smaller, more manageable chunks for readers to digest. It also makes it easier for search engine spiders to rank your posts. Google likes content that adheres to a hierarchical structure. 

  • Use Bullet Points

Bullet points make it easy for your audience to grasp the different concepts you cover in your blog post. It’s a good idea to use bullet points when you think something is important or may be difficult for readers to understand.

  • Use Numbers

Similar to bullet points, numbering your concepts makes it easier for readers to remember the key takeaways from each section. It also helps break up blocks of text and creates a “to-do” list that’s easy to reference.

  • Include Other Forms of Media Like Images and Videos

While most blog posts are written in a text-based format, including other types of media is a great way to keep your readers engaged with your content. For example, if you’re writing about how to grow tomatoes, include a few images of various tomato plants in the post.

If you’re talking about effective productivity strategies for freelancers, add a video from a YouTube personality who specialises in this subject. Keep your content visually appealing too.

  • Include Infographics

If a picture is worth a thousand words, an infographic is worth a thousand blog posts. These visual representations of information are great for boosting reader engagement and getting people talking about your site on social media. Plus, they look really cool!

  • Include an Index

For very long articles consider an index. This is typically a list of the subheadings within your blog post so that people can scan quickly and find the information they’re interested in.   

Related Post: How to boost your content marketing 

man with uploading icons showing how to publish a blog

Before You Hit Publish

  • Check Your Work

Make sure your post is proofread. Before hitting the “publish” button on any post, proofread it at least twice to check that all of your grammar is correct, punctuation is appropriate, and spelling mistakes are eliminated.

This is critical to a good blog post. Read it out aloud. Read it from end to beginning. I like to put mine through the speech function on my computer because often our eyes don’t pick up mistakes that our ears do.

  • Take a break before you publish

Don’t immediately publish your post when you’re finished writing. Instead, take a break and return to it in an hour or two. This will allow you to read the post with fresh eyes and make sure that everything falls into place. 

man with megaphone to show marketing his blog

Once Your Post Is Live

  • Make Yourself Available

If you want readers to share your blog posts with their friends and followers on social media sites, they need to know how to do it! Add sharing buttons prominently. I like to add mine at the end, but there are no hard and fast rules as long as they are easy to find.

  • Share Your Article on All Your Social Media Profiles

Including a link to your blog post on all of your social media profiles is a great way to get more people reading and sharing it. If there are certain things you’re promoting within the post, you can also use social media exposure to promote them. 

  • Make It Easy For New Readers to Subscribe

Encourage new users to subscribe by placing easy to complete and visible subscription form or button on your posts. Use a strong call to action. 

  • Use Your Email List

Emailing your subscribers is another effective way to get more people to read your content. You can share a link to the post, or send out an entire blog post as an email.

  • Do Some Outreach

One way to generate interest in your latest article is by connecting with other bloggers in your niche. Find similar content by reading the comments section on blog posts related to yours, and ask if you can contribute by writing a guest post or sharing an infographic.

See this post on how to use social media for SEO

rocket boosting to show blog growth for content marketing

On to the next article!

  • Experiment With Different Content Types

Over time, you’ll likely notice that some of your posts perform better than others. Monitor your analytics to determine what works for your audience and use this data to guide future posts.

  • Take Risks

Share personal stories or insights that only you can offer in the industry. This is one way to set yourself apart from other bloggers.

  • Collaborate

Alternatively consider a collaboration with another blogger in your niche. Two brains can sometimes be better than one. You will also gain exposure to new customers.

  • Keep Going

Blogging is about news and events. Therefore, you need to post consistently to grow your readership. It’s not a sprint it’s a marathon and you need to be in this for the long haul. 


If you start a blog for business purposes, don’t ever blog just for the sake of blogging. Always have a specific goal in mind when you write a blog post and make sure you follow through on it.

If you do this, people will start to look forward to reading what you have to say.

I hope this article has helped point you in the right direction toward creating amazing blog posts that people will actually want to read.

Thank you so much for reading and good luck in your blogging ventures.


As we turn to the digital age, marketers need to stay up-to-date with best marketing practices. Hardcraft Digital provides cutting edge advice and tips for success in an ever-changing world of digital marketing.

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