Website Content Writer

Your content is your voice. Carefully crafted content is key to guiding your customer to the desired outcome. Just like you would employ a professional to fix your car you need to hire an experienced content writer to write your copy. 

A web content writer has the ability to convey your message all while adhering to the rules of optimisation. Therefore, knowing where, how often and how to use keywords and related phrases subtly is essential.  

If you have ever tried to write a piece of copy, you will understand it takes time. Add to that a specific way to write for web users, using specific keywords and phrases, and you ‘ll find yourself spending a significant amount of time trying to optimise and design successful content. 

Think about what an hour of your time is worth, and then think of 8. This time would be better used focused on running your actual business. Can you really afford to write your own copy? Hardcraft offers a range of website content writing services.

The principles of web page structure, including headings, meta descriptions, and text content, are crucial to optimising written material for the internet.

Without a basic grasp of these concepts, your online content marketing efforts may be a complete waste of time. If your consumer isn’t aware of it, beautifully crafted text has little worth.

A content writer writes blogs, web pages, social media posts, press releases, and other copy and content writing web media.

 A content creator is skilled at producing content in other forms of media. For example, video content marketing services, social media marketing, multimedia marketing, image galleries, podcasts, and the like. All forming part of your digital marketing strategy.

Both roles need an in-depth knowledge of customer personas, user behaviour, the latest search engine algorithms and trends. Hardcraft is proficient in all forms of production and content strategy.